What’s in a Name?

At Zorch, we’re often asked about our name. What does it mean? How did we come up with it? Are we related to the UK-based synth pop band with the same namesake that shows up in a Google search? Well, Zorch is a verb that means “to move or propel rapidly,” which is a nod to our uniquely efficient model. We came up with the name during the inception of the company in 2002, when we collaborated with a brand agency to choose a name that best suited our brand.  And as far as Zorch the band is concerned: no relation. We recently spoke with Joseph Myers at Promo Marketing Magazine about what makes our name stand out – you can find the full article here.